In a world where it is harder than ever to convince consumers to pay for content, the FT needed to remind readers that they are a premium brand worth every penny.
THE BIG OPPORTUNITY
We wanted to tell the previously untold stories of the FT’s history; but reframe them more than history, but powerful examples of the principle of fearlessness that guides the publication to this day.
Kati Lopez, Creative Director, FT
“orange panther collective understand our ambition, and then push it that little bit further.”
